Doubling demo bookings with a rebuilt site and instant HubSpot routing
- 2.1x
- demo bookings
- 58s
- lead routing time
- -34%
- cost per lead
ChallengeEnquiries arrived through five different forms and waited an average of 14 hours for a reply.
What we builtWe rebuilt the marketing site on Next.js, consolidated forms into one qualified flow, and routed every lead to the right rep in HubSpot with Slack alerts.
ResultDemo bookings doubled in the first quarter after launch, and paid-search cost per lead dropped by a third.