Lead generation that fills the pipeline with buyers, not browsers.
Most lead problems aren't volume problems. Forms collect anyone with an email address, sales wastes days on people who were never going to buy, and the ad budget keeps rising to make up for it.
We position your offer for the accounts you actually want, build the landing pages and lead magnets that attract them, and score every lead before it reaches sales. Then we connect it all to your CRM so you can see which channel produced which customer.
The 2026 buyer's guide to faster growth
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What is Lead Generation?
Lead generation is the work of attracting potential customers and capturing their details so sales can follow up. Growth Layer builds the landing pages, lead magnets, SEO and paid funnels, scores each lead against your ideal customer and connects it all to your CRM. Clients see a median 41% drop in cost per qualified lead.
Is Lead Generation the right fit?
- B2B companies whose sales team complains about lead quality
- Businesses paying more for every lead from Google or Meta ads
- Teams launching a new offer, market or country
- Companies with traffic but very few enquiries
Deliverables
- 01Ideal-customer and offer positioning document
- 02Landing pages and lead magnets, built and tested
- 03Technical SEO and content architecture
- 04Tracking, attribution and lead scoring connected to your CRM
41%
median drop in cost per qualified lead
Timeline
Most lead generation projects launch their first pages in 4 to 6 weeks, then improve monthly.
Pricing
From ₹1,50,000 (+ GST) in India or $4,000 internationally, with a fixed quote before work starts. See plans
Tools we use
- Next.js
- WordPress
- HubSpot
- Google Ads
- Meta Ads
- Google Analytics 4
Lead Generation questions
Something else on your mind? Ask it in a free 30-minute consultation.
We set up tracking, landing pages and funnels, and can manage campaigns as part of a growth retainer. Many clients keep their media buyer and use us for everything after the click.
We agree what a qualified lead means with your sales team, score leads against it, and report cost per qualified lead by channel every month, not just cost per form fill.
Yes. Around 40% of our clients are in the US, UK, UAE, Singapore and Australia. We guarantee at least four hours of overlap with your working day and invoice in USD, GBP or EUR.
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Ready to talk about Lead Generation?
Book a free 30-minute consultation. You'll leave with three prioritised opportunities, whether or not we work together.